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Century Room at Pack’s Tavern

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20 South Spruce Street
Asheville, NC 28801 United States
https://packstavern.com/

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February 2018

Tenacious Tuesdays

February 6 @ 2:00 pm - 4:00 pm
Century Room at Pack’s Tavern, 20 South Spruce Street
Asheville, NC 28801 United States
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CREATING THE VALUE-DRIVEN BRAND IN YOUR BUSINESS, BY CAT FORD-COATES COMPLETE YOUR BRAND MAP with Digital Sales with Soul! Your brand is how your business communicates with your audience. It is everything from font choices, to imagery, to language. The key to differentiating an everyday brand from an amazing, life-changing brand is how you communicate the VALUE of your product or service. And that starts with, you guessed it, YOU. Cat will go down the rabbit hole of guiding you to defining your business’s…

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March 2018

Tenacious Tuesdays

March 6 @ 2:00 pm - 4:00 pm
Century Room at Pack’s Tavern, 20 South Spruce Street
Asheville, NC 28801 United States
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GREAT MARKETING: WHERE STORY AND STRATEGY INTERTWINE, BY MURPHY FUNKHOUSER CAPPS COMPLETE YOUR MARKETING PLAN with Digital Sales with Soul Stories make connections in a way that charts and numbers never could! Intertwining the basics of storytelling with the fundamentals of marketing, Murphy will lead seminar attendees through identifying their unique market position and competitive advantage and the best strategies to tell their story in a way that resonates in the hearts of minds of their ideal customers! Participants will identify…

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April 2018

Tenacious Tuesdays

April 3 @ 2:00 pm - 4:00 pm
Century Room at Pack’s Tavern, 20 South Spruce Street
Asheville, NC 28801 United States
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INCREASE YOUR INCOME THROUGH EFFECTIVE COMMUNICATION, BY MISTI MCCLOUD COMPLETE YOUR COMMUNICATIONS PLAN with Digital Sales with Soul Making your business communications work for you requires planning, coordination, and consistency. Developing your brand voice and communicating clearly with your audience can mean the difference between growing your business and languishing on the sidelines. Misti will help you define your audience, craft your unique brand story, generate compelling content, and develop your effective communication plan. Misti McCloud is a successful Communications Consultant who helps professional women…

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May 2018

Tenacious Tuesdays

May 1 @ 2:00 pm - 4:00 pm
Century Room at Pack’s Tavern, 20 South Spruce Street
Asheville, NC 28801 United States
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DIGITAL MARKETING TO ENGAGE PEOPLE AND BUILD YOUR BUSINESS, BY SARAH BENOIT COMPLETE YOUR DIGITAL MARKETING ACTION PLAN with Digital Sales with Soul Digital marketing provides a wealth of opportunities to share your message, grow your audiences, and increase your sales. The struggle lies in understanding how to make effective, profitable, results-oriented choices about channels, content, campaigns, target audiences, and more. Learn best practices for using digital communication tools like your website, blog, social media, or email newsletter to grow your…

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June 2018

Tenacious Tuesdays

June 5 @ 2:00 pm - 4:00 pm
Century Room at Pack’s Tavern, 20 South Spruce Street
Asheville, NC 28801 United States
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SHARE YOUR STORY AND GROW YOUR BUSINESS WITH VIDEO MARKETING, BY DANIELLE MCCLENNAN COMPLETE YOUR VIDEO MARKETING STRATEGY with Digital Sales with Soul Video is today’s most powerful marketing tool because it engages your audience on an emotional level, and that’s how decisions are made. Not sure where to start? This course will walk you through the exact steps you need to plan your video strategy and grow your brand. Topics include creating a plan to share your story, translating your message to…

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July 2018

Tenacious Tuesdays

July 3 @ 2:00 pm - 4:00 pm
Century Room at Pack’s Tavern, 20 South Spruce Street
Asheville, NC 28801 United States
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OWNING YOUR EXPERTISE AND SELLING YOUR VALUE, BY EMILY BREEDLOVE COMPLETE YOUR SALES STRATEGY with Digital Sales with Soul No business can grow effectively without a complete and polished Sales Strategy. For those who are uncomfortable being aggressive at conducting sales, either online or face-to-face, the limitations which come with steering clear of the awkward conversations will forever hold your company back. Emily will cover the main components of a Sales Strategy, including the preparation and packaging of positioning statements, pitches, sales funnels, and…

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